Many supermarkets are beginning to introduce self scanning. The customer can either scan the price of their items as they walk around the shop or they can scan them when they reach the checkouts.
Interview- Shop Manager
What are the benefits of the self scanning service?
We don't have to hire as many staff to do on tills and queues are reducing so shopping for the customer is quickly. This normally makes the customer come back and shop with us again as they feel it isn't time consuming.
Are there any disadvantages?
I do have a fear that there won't be enough scanners for customers wanting to use them making them wait but so far this hasnt been a major issue. Also they are quite expensive.
Do you think that customers sometimes honest about what they scan and what they don't?
This is an issue yes, but i believe and a lot of other store managers believe that generally the supermarkets feel that the saving in staff wages will offset any losses.
Do you use any other clever devices in store at the moment as well as the self scanning?
We use intelligent weighing scales. They contain a digital camera which can recognise an item such as apples, weigh it and print a bar-coded price tag
This there any other devices in the future you feel your store may need to benefit you and the customer?
I have heard about small computers which will be put into trolleys so if someone hasnt been to the store before they can input into the computer what they want to find and the computer will direct them. This does make shopping quicker for customers but the inital cost may be expensive.
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